Monday, July 10, 2017

DIY Roofing Projects

Time

One common error made by those looking for the adventure of installing sidewalk violation in "do-it-yourself " fashion, would be to underestimate the total amount of time that it will take to complete a cement sidewalk repair. If you are performing a project yourself, chances are you're recruiting family and friends to assist you. When you and the one's people working alongside you aren't utilized to working outside in sunlight, then they can quickly tire and create your project twice as long as suggested. Also, if you do not have specialized concrete sidewalk repair, and rather use common household tools such as hammers and horizontal nose shovels, concrete sidewalk tear off can take more than anticipated and become a tiny trial.
cement sidewalk repair

Underestimating the amount of time cement sidewalk project will take can develop into a severe issue, especially if the weather forecast changes or if you're forced to depart from your NYC sidewalk violations done for a couple of days while you return to work or other commitments. I have seen more than 1 house flood, to the stage they had to replace sheetrock, carpeting, and furniture because they had been doing the job themselves. The wind blew off their covering, and also so the brick pointing contractors wasn't coated at the time, as an unexpected downpour transferred through.

It is hard to trap most brickwork pointing contractors because one tarp will not pay for the entire exposed place. If you blend tarps to cover the exposed brick pointing Bronx, then it's vitally important to overlap the tarps such that water won't funnel under tarps and to the living quarters and lead to interior damage. When tarping a brick pointing NYC, you also need to go around the water heater and furnace exhaust pipes, as well as chimneys and toaster, etc.. Many times, the wind will blow a tarp off brick masonry contractor in a storm leaving your home vulnerable to the elements.

To help prevent this, use battens (1x2 timber) and 8 cent nails throughout the subject of the tarp. It is always wisest to tear off just what it is possible to secure properly by that day with underlayment correctly installed around all waterproofing Bronx penetrations. Do not neglect to check fine weather forecasts, for example, NOAA.gov, during the job, viewing satellite images of weather. A change in the weather may spell disaster for you and your residence.

Expertise

Another common DIY roof repair NYC obstacle is a lack of experience. Your family and friend's finest intentions in assisting you on your job will not compensate for inexperience. There are certain regions of a roof repair Bronx NY that needs to be set up in a particular manner and order, such as ice shields (following drip edge) in eaves, valleys, and penetrations. This is why it is a good idea to have at least one experienced roof repair Bronx when you put on roofing contractors Bronx NY.

It's very important to put in a suitable ice shield in your roofing Bronx, particularly in areas with significant snow. It's essential to get this second step from moisture penetration and leaks. An ice shield will guard your home as ice dams up in the sidewalks and sidewalks and from walls. This roofing Bronx NY procedure ought to be carried out by skilled roofers Bronx to make sure your house is protected.

Also, bear in mind that inexperienced roofers Bronx can actually damage your shingles. Should they move throughout your roofing in a manner that scuffs the shingles using their shoes or gear, they can eliminate granules from the shingles. These granules protect the asphalt shingle. Without them, the sun can wear out the vulnerable asphalt where the granules are missing. These scenarios can be expensive and are easily avoided by utilizing experienced assistance.

Security

When planning a DIY roofing Bronx NY project, make certain to take into account the part of safety. Make certain you are using a sturdy ladder with no damage. If you're on a steep roofing contractors Bronx NY, then you will need harnesses, safety nets and/or guardrails to avoid any falls. About 8 roofers die annually in the US due to drops, and a lot more are hurt.

Also, be aware of power lines near your roof. Maintain the ladder away from these energy lines, and also be mindful of these as you're carrying any metallic roofing materials. Electricity was proven to arc or leap from such lines for many feet when precautions aren't met.

Besides security in the roof, be certain you're aware of people, vehicles, and animals on the floor that may be damaged by falling things. It is not worth someone getting injured to skip over these safety procedures.

Monday, June 12, 2017

Affordable SEO Services For Small Business

Being a small business operator, developing a site is the mere area of the procedure for getting the company recognized online. Affordable local SEO services are certainly a key part of the problem, and websites that obtain the best rankings from search engines, normally have a tendency to get the many natural traffic as well.
affordable seo services for small business


Typically, however, the small company does not possess the time and budget to focus on promotion concerns, and they fairly decide to count on local SEO agencies to do the task for them. This does not imply that they keep everything within the fingers of the third party, as there has to be certain checks and amounts in place to make sure that they get value for money. The following fundamentals ought to be considered when getting affordable SEO services for small business.

1 - look for the most effective search engine marketing firms for small company

These service providers will have the knowledge and assurance of operating in a market area. They'll be more comfortable with employing legitimate white hat local SEO NYC methodologies to setup or renovate a website. One of many practices they'd employ is the utilization of many short posts pertaining to the same matter around your company, in place of choosing one extensive report. Very long pages obtain a lower weighting than smaller types by the search engines, and lots of people will surely not read the whole matter if it will take a couple of displays to do so.

2 - Improve your site to boost your visitor experience

This really is an essential concern and merely becomes feasible in the event the website is extremely amusing whilst also ready to retain the visitor attention. You do wish first-time readers and return people to remain on your site for lengthy periods of time. Not just can this extra traffic increase your revenue, but the search engines increase your ranking accordingly.

3 - benefit from header tags.

Search engines make use of the headers to ranking websites. Employ various labels - like H1 or H2 - to emphasize your products and services. Visit rival's websites and view their supply requirements and labels. That allows you to in by themselves New York City SEO companies, including keywords and when you mightn't desire to replicate their methods, this little marketing intelligence gathering can make you believe of additional keywords and things to try.

4 - Writing a blog and commenting on different blogs

So that you can increase your profile within your unique or relevant site's market, you have to be observed as being active within the online community, as this is deemed to be always an excellent Search Engine Marketing method. Blogs can quickly rank searching results, on the situation which they feature fresh information and quality information. The rear links originating from blog posts also perform a very significant function searching engine rankings.

5 - Use videos and also a video sitemap for boosting your rankings.

Make an effort to incorporate release videos of oneself and staff, together with product demonstrations. When you post the movie to your internet site, you must additionally employ keywords in text, after which distribute the URL through Google Webmaster Tools, and also post your movie to various retailers like YouTube.

As stated earlier, small and medium company owners often have budget and time difficulties in regards to internet marketing, consequently choose for Google best local SEO companies lans for the business, to be able to improve the return on investment. Generally, insist the 5 factors as increased above are within the support offering as these optimization methods have already been which can work equally in prior and existing online marketing strategies.

Thursday, April 20, 2017

10 best gadgets to have on a camping trip







Now that we're in high summer, a camping trip may be on your agenda. Studies have shown that a walk in nature can improve our mental state, reduce stress and revive us, so a little trip outside will do you good.
Sometimes it's nice to just get out and disconnect completely, but most of us take at least one or two gadgets with us. From rugged smartphone cases to protect them to solar chargers to keep the battery full and even a couple new gadgets we thought you might like to have on hand, below are the best gadgets and accessories to take on your camping trip this summer, so you can worry less about battery life and enjoy the great outdoors more.
1. Snow Lizard SLXTREME Smartphone Case


© Snow Lizard


The SLXTREME case is built from thick, dirt-resistant poly-carbonate with rubber grips and it's waterproof up to 6 feet, making it super rugged and letting you wade through creeks without worry. It features a built-in battery that can be recharged by the solar panel on the back of the phone, giving you extra battery time so you can go a little farther off grid. It costs $129.99.
2. Point Source Power VOTO Charger


© Point Source Power


The VOTO charger turns your campstove or BBQ into a power source, featuring a fire-activated fuel cell that you place under the charcoal of your cookstove whenever you cook food. It converts carbon and hydrogen into electricity and generates enough power to charge a combination power pack for charging your devices and an LED light unit which provides 30 hours of light when fully charged. The handle for the VOTO is about $17 (USD), and the fuel cell costs about $7.
3. Earl Tablet


© Sqigle, Inc.


When it comes to GPS and other backpacking gadgets, not many can do what your smartphone can't, but a big exception is the Earl tablet. Built using the Android 4.1 operating system, it features a low energy E-Ink screen and GPS that gives you precise location, direction and elevation that can be linked to everytrail.com, giving you access to 300,000 trail maps. It has built-in weather sensors that provide accurate forecasts of changing conditions, even in remote locations. You can view current temperature, humidity and barometric pressure and measure wind speed and direction using the built-in micro anemometer and compass. For safety, Earl also includes radio communication technology that connects to analog and digital radio frequencies up to 20 miles away. You can send secure text or voice messages via Walkie-Talkie or even transmit weather, location, and route information. Finally, it has an AM/FM/SW/LW radio tuner for listening to music or NOAA's weather channels. It also comes packed with trail guides. It has solar-panel charging, is waterproof up to three feet and is glove-friendly for when it's too cold to touch the screen with bare hands. It currently retails for $299.
4. Wenger Solar Charger


© Wenger


There are lots of charging options for when you're in the great outdoors these days, but one of the simplest and lightest is still a good solar charger. This charger from Wenger, the maker of the Swiss Army Knife, can be rolled up for carrying or laid flat for attaching to tents or backpacks. It features polycrystalline solar panels and lithium-ion batteries connected by USB and it has a five-pronged USB cable that lets you charge up to four gadgets at once. It comes in three sizes ranging from $180 to $340, with all having the option of adding a 3-watt LED light to make it a solar-powered flashlight.
5. BioLite CampStove


© BioLite


If you keep up with what's new in camping gear, it will be no surprise to see the BioLite stove here, but it must be included because it really has been revolutionary. The campstove uses twigs, pine cones or other biomass you find on the trail for cooking instead of fuel, making it a cleaner and lighter way to cook on your camping trips without the need to lug fuel canisters. The heat generated from cooking is then converted into electricity for charging your gadgets or lights. It retails for $129.95.
6. Eton Scorpion


© Eton


If you need to simplify and want to have a gadget on hand that takes on many tasks at once, the Scorpion from Eton is a great choice. The solar-powered and hand-crank equipped AM/FM/NOAA weather band digital radio and LED flashlight combo can also act as a charger for your phone or other gadgets. It's splashproof and can clip onto your backpack with a caribiner. As a bonus, the clip also works as a bottle opener. All this goes for $49.99.
7. Higear Wind Up Headlight


© Higear


This headlight by Higear is great one to have on hand when you need a lightweight and hands-free light for hiking, getting around the campsite or inside the tent. No need to worry about having extra batteries on hand since it comes equipped with a hand crank that provides 20 minutes of light with just one minute of cranking. The light can be detached from the headband to be used as a torch light. It has three functions (1 LED / 3 LED / 3 LED Flash) and goes for about $15 USD.
8. Solarmonkey Solar Charger


© Powertraveller


If you need a solar charger that is more rugged and robust, the Solarmonkey charger fits the bill. With a tough water- and shock-resistant clam-shell case, you can feel good about attaching it to your backpack and hitting the trail. Unlike other solar chargers, it includes an internal battery that, when fully charged, can charge a smartphone two to three times. It takes about 8 hours to get a full charge and comes with a variety of adapters for all your gadgets. It retails for $132. Also i can offer you the best portable solar panel Goal Zero Nomad 100
9. PowerPot


© Power Practical


Another entry in the cook-and-charge category is the PowerPot, a lightweight thermoelectric generator that converts heat into DC electrical power. You just add water to the pot and place it on a heat source and it will charge your gadgets. The PowerPot is equipped with a standard USB port and three feet of heavy-duty, flame-resistant wire so it can safely go over the campfire or stove. In addition to charging, it can also run speakers, lights, fans, or other low-power USB appliances. The PowerPot goes for $149.
10. Eco-Made iPhone Amplifier


© eco-made


If you're not hiking far, bringing a set of portable speakers for your smartphone for when you set up camp is no big deal, but if you're getting far away, you want to keep your pack light. The Eco-Made iPhone amplifier is a flat-pack folded cardboard amplifier that stows neatly in your pocket or backpack and then can be popped up to pump up the sound of your music in your tent. It won't be enough for a party, but for some tunes around the campfire, it's an easy and lightweight solution.

Thursday, March 9, 2017

The Beginner's Guide to Small Business Marketing Online



According to Forbes, 80-90% of consumers research purchases online before buying.

Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success.

Trellis reports that over 90% of people searching online will not go past the first page of results on Google. To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. For local businesses, it's equally as important to have essential and updated information readily available for potential clients.

If you're a small business owner with little experience in online marketing, this might all sound like a foreign language to you. Have no fear -- we'll go through what all these words mean, and why you should care about them!

In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business.

We are going to answer the following questions and provide marketing tips about promoting your small business:
How can I make a website? How can I make a website without a developer?
Why isn't my website appearing in Google?
Why is my competitor above me in Google?
What is blogging?
Why does blogging matter?
Why do I need social media accounts?
How do I get more traffic to my website?

The Core Elements of Small Business Marketing


If you haven't officially started your business, check out this comprehensive guide for how to start a business. It outlines everything you need to become an officially established small business, including tax and licensing information, and all the other resources you'll need to get up and running.

If you've already officially launched your small business, here are the most important things you'll need to begin leveraging inbound marketing and acquiring new customers from organic search:
Website
Blog
Brand
Email tool
Conversion tool
Social media accounts

Website



Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

If you've never made a website before and aren't entirely comfortable with the technical elements, there are a variety of free tools and services to help you get started. When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site.

Do-It-Yourself Tools


If you're a fairly tech-savvy small business owner, you'll probably want to build your own website. If you choose to do this, you can use a CMS (content management system) to do so.

Most CMSs offer pre-made templates for your site that you can get for free or purchase, then customize to your brand (we'll get to branding later). There are a handful of inexpensive and even free options for various skill levels -- from beginner all the way to advanced.

Once you've created your website, most CMS platforms offer plugins to help you optimize your content for search (look for SEO plugins). This will help you rank better in Google -- which we'll discuss more in depth in a bit.

Freelancers and Agencies


If you aren't on the technical side and want a website built for your small business, you can use a freelancer or a marketing agency that specializes in web design. This is a great option for businesses that already have a website but need it to be updated and revamped for SEO (search engine optimization) to help improve your Google ranking.

To find a freelancer or marketing consultant in your area, you can use Upwork (filtering by design/creative) or Freelancer. To find a marketing agency, try looking through HubSpot's Agency Partner directory. All HubSpot Partners are SEO experts and will help you rank in search engines and be found online.

Speaking of SEO and Google rank, what's that all about?

Google Ranking and SEO


If you already have a business, have you ever searched for yourself or your product/service online? If so, did you think, "Why isn't my website showing up on Google?" If so, you probably thought, "How do I rank on Google?" or "How can I improve my Google ranking?"

There are a lot of factors that play into why a certain site or page appears in the top spots on the Google (or other search engine) search engine results page (SERP). Backlinko reports some of Google's top factors, which include having relevant keywords (and their placement on your site), the length of your content, having high-quality content, how fast your page loads, how often you post content, and more.

When it all boils down, Google essentially tries to find the best piece of content to present to the person searching. For example, if I'm searching for the best salon in Newport, Rhode Island, it wouldn't be helpful for me to find a web page of a salon that has closed down and is located in Newport, Kentucky. It would, however, be helpful for me to find a salon in my area with great Yelp reviews, an easy-to-navigate website, and contact information readily available. Google always wants to surface the most relevant, highest-quality piece of content.

To rank higher on Google, you can leverage the power of SEO, or search engine optimization. To start learning everything there is to know about this powerhouse marketing tactic, check out The Ultimate Guide to SEO in 2017.

What is SEO? Well, first off, it's simpler than you might be thinking. HubSpot explains it as "techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo." In other words, it's the basic concept of structuring your website and blog posts to be in the best shape for appearing first on search engines.

SEO strategy usually consists of a few things. These include buyer persona research, keyword research, and on-page SEO research. These three areas can help you learn how your target market is searching online, and position your business to get discovered by the right people.

By learning more about your target customer through buyer persona, you can better figure out what types of things they may be searching for so you can include those terms on your website.

Keyword research is an extension of buyer persona research. You can use the personas you've created to search for the best keywords for your brand, then use a tool like KW Finder to find related keywords for your target audience.

Finally, you can do some on-page SEO research and optimization. This is where you put those keywords in the correct places on your website -- like in the meta-description, page titles, and H1 tags.

Blogging

Saturday, February 18, 2017

Guest Post: How To Steal A Vintage Watch For Less Than Retail Price



Used Longine watch collectors have been known to consist of young and mature adults and this ever increasing leisure pursuit can also be attributed to increasing wealth and as valuable investments. Not only can these timeless commodities be passed down to the next generation, they can also be used to profit from the value it brings as each year passes.

If you are one collector of used Longine watches, surely you'll want to learn to save some money of this expensive yet alluring hobby. You can indeed learn how to steal a used Longine watch for less than retail price.

One of the best ways to get your fix of authentic used Longine watches is to buy them online. There are many retailers now going online to sell their wares and these include those who sell antique luxury watches. The good thing about them is they can afford to lower their prices due to lower overheads on their part as online stores do not have rent to pay compared to traditional brick and mortar watch or jewelry stores.

The only thing you need to be aware of is possible fraudsters who roam online in search of their next victim and yes, they sell watches too. Watch collectors frown at the prospect of buying a watch which is not genuine or are a tame replica of the original and one need to know how to avoid being duped.

Firstly, you have to be determine the price of the watch you are aiming for at retail and see how much it is being peddled online and if the prices differ by more than 60%, it probably is a fake. Does that mean you cannot get a used Longine watch for less than retail? Yes you can if you see that the discounts are anywhere between 60% to 95%, the watch is the real deal.

Secondly, check to see if the watches have serial numbers. All used Longine authentic watches come with serial numbers and if the seller cannot provide one, do not hesitate to put off your purchase.

As long as you are careful, you will not waste any more and in fact save more money on your hobby and get yourself a bargain. For more information on where to find these genuine discounts, do visit the website at the end of this article.

Thursday, February 16, 2017

What is Ad Tech and Why Should Agencies Care?



Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different.

This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients.

The age of social media has forced agencies to investigate innovative ways to interact with relevant users, rather than relying on typical broadcast or digital media buys. And the advantages for agencies investing in ad tech are plentiful: 74% of marketers want to work with ad agencies who know how to make use of ad tech.

But there's still one issue: many young ad agencies are still trying to figure out what exactly ad tech is -- and how they can best use it to their advantage.

What is Ad Tech? And Why Should You Care?


The first step to leveraging ad tech is understanding exactly what it is. Ad tech (short for advertising technology) is the umbrella term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts.

If you've ever scratched your head at the terms "programmatic" or "omnichannel," you've likely already heard a little about what ad tech does (though you may not have even realized it). Programmatic advertising, for instance, buys target audiences instead of time slots: Think about buying ad space that reaches a particular demographic wherever it is instead of buying a prime time TV spot and hoping the right people are watching.

Omnichannel marketing reaches target consumers across all channels -- mobile, video, desktop, and more -- within the context of how they've interacted with a brand (those first seeing an ad will receive a different message from those who have engaged with that brand a number of times). Omnichannel and programmatic aren’t the only two tools within ad tech, but they are two of the most revolutionary.

That said, ad tech is designed to help advertisers make better use of their budgets. Ad tech methodologies deliver the right content at the right time to the right consumers, so there's less wasteful spending.


Elephants and Ad Tech: A Story



Imagine being asked to wash an elephant’s ears while conserving water. You could always bathe the whole elephant -- you would definitely get his ears clean, but you'd use much more water than you need to, so that method doesn’t make much sense.

To save your resources, you could concentrate on the head instead, using less water but still more than you’d like. Or you could figure out a way to use just enough water to scrub those ears and make him the happiest pachyderm in the herd.

Now, take this analogy and put it in the context of online ad placements.

The traditional method of pushing advertisements to web users involves a broad-brush approach, much like showering the whole elephant just to get to its ears. Remember that publishers are not based on ad networks, they're based on content. Advertisements slipped alongside content that may or may not have relevancy for the viewer forces exposure. This method can work, but it can be inefficient, annoying, and wasteful. It's still not the best use of an agency’s resources.

Today, ad tech methods supported by influential data allow agencies to make wiser placements that effectively position advertisements when and where they are needed most. This helps reduce wasted efforts and gets ads to users at critical touch points, meaning it’s helpful for both brands and consumers.

Instead of the standard sort of placement buys, ad agencies can integrate their ads using high-level data and technology. It's a logical next step toward seamless integration and high-impact, value-added placements. And it's redefining how agency planning and strategy teams look at media.

Ad Tech Traction and Benefits



Ad tech has plenty of moving parts, which means there are countless opportunities for agencies to set themselves apart. The diversity of ad tech data allows for more granular and relevant targeting and integration. It also necessitates leaning upon trusted ad tech solutions and platforms to get the most out of every ad campaign.

One major effect for agencies and their clients is noticeable improvement in prospect interactions. Thanks to ad tech, brands can now connect all advertising channels. This means saying goodbye to clunky, unnatural advertising that irritates users and frustrates agencies and their clients. Instead, cross-platform uniformity ensures brands are reaching users consistently and logically.

Ad tech has also allowed retargeting to enjoy growing popularity -- so much that it represents about 90% of all advertising costs. In other words, it's not going away.

The problem is that it can be too intrusive, which leads to reduced effectiveness. By taking advantage of RTB options fueled by ad tech data, agencies can drill down and target only those audiences most likely to convert, without badgering those who aren’t.

Connecting the Dots Between Ad Tech Companies and Agencies


Knowing that they need each other to thrive, agencies and ad tech companies are on a joint mission to figure out how to forge long-lasting relationships. Deeper connections tend to occur naturally through regular communications, realistic expectations, and thoughtful customization.

Communication


Touching base regularly and working transparently between both parties is essential. There can no longer be a "set it and forget it" attitude in the online ad industry.

With new integrations between data, tech, and content, there needs to be consistent party involvement from start to finish. To this end, media publishers are having more discussions with their agency partners about content and other creative efforts than ever before. That makes it imperative for ad tech organizations and agencies to have an "open door" policy.

Tuesday, January 24, 2017

How ADHD Gave This Tech Founder a Creative Advantage


Peter Shankman Discusses ADHD & Marketing

What is ADD/ADHD and how did you decide to dig deep into this subject?


Shankman: I was gifted with ADHD as a condition since birth but I never looked at it as condition ... I looked at it as a condition as a kid when I didn't know what it was. When I was growing up, it was called, "Sit down…you're disrupting the class" disease.

It wasn't until my late 20's that I realized that this faster brain of mine actually had the ability to be used for good. I decided to start my first company at 26 because I was bored working for other people.

I never thought of the downside. I just thought, "Let's see what happens. If doesn't work, I'll do something else." That mentality of, "Hey, let's try it." has been really a cornerstone of the majority of my success of late and all my life really. What I found is that other people with ADHD tend to have that same quality.

About two years ago, I did a webinar talking about my ADHD superpower to help some friends who were in a similar situation. I gave it for free and I thought like 100 people maybe would show up and I had over 8,000 people on the webinar. I realized, "Hey, I'm not alone here. There's something here."
So how should a marketer with ADHD use its power in their work?

Shankman: The beauty of creativity is that creativity and ADHD are incredibly tightly related. The best creativity, the best campaigns, the best anything come from people who are able to channel their excess energy into their brains the right away.

I guarantee that agency people who come up with the big ideas probably have ADHD.


However, for advertising work, it's perfect as long as the agency has the right combination of ADHD and non-ADHD people. If you have all ADHD people, yes you'll have the greatest ideas in the world, but you'll never be able to implement. If you have a combination of ADHD or faster brains and non-faster brains you know, the faster brains coming up with the great ideas and the non-faster brains (deeper thinkers) being able to implement. That's a recipe for complete success.
You’ve said that 40% of the population might have some level of ADHD. How should a marketer approach this market, especially since they now have so many digital devices that add to their world of distraction?

Shankman: The key that the marketer needs to understand is that you have to understand your audience. If you reach out to an ADHD audience in the exact way that they'd like to be reached out to, it's like their ADHD disappears. For instance, if you're sending me a 14-paragraph email to try to introduce yourself, I'm not going to read it. If you could send me two lines and it tells me what I need to know, chances are I'm going to want more information. As soon as I want more information, that changes the entire discussion because then I'm actively listening.

It's never been truer than with this sort of 2.7-second attention deficit squirrel mentality that we're all in, a marketer needs to understand how her audience and their brain works.

The world of inbound marketing is deep into analytics. How should an inbound marketer use analytics to help them reach the ADHD market?

Shankman: Men lie. Women lie. Children lie. Pets and data are the two things that don't lie. Listening to your audience and learning from them 24/7 is key. If I could A/B test how I walk to the bus stop, I would. As those of us with ADHD are listening, chances are, we're already three steps ahead of where we were when you first found us. It's up to you, the advertiser, to keep up. It's up to you to know where we're going, what we want, and what we'll need when we get there. Do that, and you'll capture more attention than you'll know what to do with.

Adapting Marketing Strategies for Distraction


I am sure that many of you digital marketers were perpetually distracted students like me. I was the type of student that was bored and whose grades never matched his potential. After all, I really didn’t want to have to take biology to fulfill my college science prerequisites.

Fortunately, I managed to find my way to art college and eventually to a long career in advertising and digital marketing -- the perfect industry for fast brains.

Shankman thinks that 40% of the population has some degree of ADHD. If this is so (and I agree), then we should consider how to bake this important consumer insight into our marketing strategies.

Of course, this isn’t groundbreaking news. We are well aware of the effect of device distraction and content marketing overload. However, I seldom see marketing communications professionals sit their clients down and tell them that they really only have nano-seconds to deliver a sales proposition. I am talking about the critical importance of having an ‘unignorable’ sales proposition -- not just an ad tech solution