Sunday, October 8, 2017

New Yamaha eBike System on Haibike sDURO

What did we think at first look?

Looking at the specs of the new HAIBIKE SDURO drive system we were very excited to ride it. It offers both more torque and assistance than any of its eBike drive competitors. On first look we loved the motor integration as it all seems to flow with the rest of the bike frame. Maybe thats just the angle it is mounted at, or the fact that the battery plugs straight in right above the motor.
One thing we did notice was that the bracket mount for the Yamaha LCD display did seem a little ‘flimsy’ and you could flex it pretty easily with your hands. We brought this up with the Haibike product manager and were ensured that this was a prototype bracket and that the final product will come with a more sturdy version from Yamaha (we have this pictured in our exclusive gallery on this blog post here).
The battery capacity is on par with its competitors and offers enough range for serious riders. The Yamaha battery charger did seem a little on the large side. We did ask why and it was to do with keeping it cool and also more water resistant, maybe this is something that could be developed further?
The LCD display is simple, clean and easy to navigate, it does the job and the settings are adjusted by holding a series of buttons in sequence.

Now to the Riding!

We had the chance to ride the new Yamaha eBike system across the fantastic singletrack in Schweinfurt. This course is also used as the testing ground by SRAM for their new components, so the terrain was brilliant!
This is due to the ‘Zero Cadence’ design from Yamaha. You didn’t have to get a few pedals in before the bike assisted. It was there right from the off, the extra torque and assistance this system offers was immediately noticeable.
Although we had reservations about the display bracket being a little ‘flimsy’, we rode this bike for around 3.5 hours and not once did we notice it wobbling about at all – maybe we were just having too much fun to notice!
The bike rolled well with the power turned off, with no resistance felt through the drive, but we didn’t turn it off much as this took the fun away from it all!
Although we could have done the ride without it, once we remembered it was there, we did use it to make light work out of some of the climbs and it did come in handy. It’s a nice addition from Yamaha and will certainly help if using the bike off power.
To sum up the assistance modes – ‘Eco’ is good for conserving energy and the power delivery is enough for most to gently take the pressure off. The ‘Standard’ mode is easily enough for most, we feel this mode could be used for serious off roading and tough climbs. However the ‘High’ mode is just flat out fun! In fact on one very steep climb we came across; we stuck it in ‘High’ and blasted up just to see what the system was capable of.
During the ride of very mixed terrain the system did not skip a beat at all. We had plenty of descents and climbs. When we set out the capacity showed 52% on the head unit. After 3.5 hours of quite hilly terrain we arrived back with 21% still showing. So we only used about 20% of its usage. This was mainly in ‘High’ & ‘Standard’ assistance although we did try also try the ‘Eco’ setting too.

To sum the new Yamaha eBike system up?

Fantastic system and very pleased we were one of the first to test & review it! Really pleasurable to ride and although pushing the system hard it just kept performing. The reliability of the system will show in time, however we must remember that although new to us in Europe the system and Yamaha have been doing this a long time so any niggles should have already been refined out of it.
One thing we did forget to test was the ‘Walk Assist’ function. We spent little time off the new prototype electric bikes so never had a chance to use it. We are sure it works just great as does the rest of the Yamaha system.
Pros – Very powerful system, good battery range, gives support right from the off. Well know brand. Good integration from Haibike. Battery can be inserted from the side allowing better integration into smaller frames. In the event of a problem, no diagnostics tools are required. The LCD displays it all. The system comes in at a lower price than its competitors so will allow more affordable builds.
Cons – The Yamaha head unit bracket could do with more support, although this was not a problem at all during our ride. Also we feel the charger could be a bit smaller, but other than that it’s great. It’s new to the UK market so will take time to evolve.

Friday, September 8, 2017


The MC4000 is a portable controller that’s solidly built for the modern professional DJ. For those looking for a well built, professional device that ticks all the boxes for mobile work but also has enough features for full-on beatmixing, club-style, this controller pretty much has it all. The MC4000 continues Denon DJ’s mission of providing great professional controllers for working DJs, the kind of gear that sounds fantastic and that you can rely on night after night.

Reassuringly heavy. Nothing has really changed as far as build quality goes here, with the usual high standard apparent from picking up the box, before you even open it: When you do, you see that this is a heavyweight device, sober and businesslike, in black metal. The jogwheels are more Numark than Denon, but that’s fine – they’re completely solid with not a single sign of any “give”, and just the right amount of weight / tension to feel natural in use.

Apart from the obvious difference of a shift in jogwheel design from “old” Denon, the knobs and even the typeface used give a nod backwards, and users of previous Denon controllers will feel at home here. One nice thing about this controller, though, is the fact that (partly because it only has two channels), everything is laid out just that little bit more logically; one criticism of some previous Denon devices was that they were fiddly. Not so here, with just enough space around everything to make it easy to use.

The fact that the controller is designed primarily for the mobile / professional DJ is clear from the outset. Accordingly, there are two mic channels with echo and twin-band EQ for each; a split cue button; a mono / stereo button for the output; a censor feature; balanced booth outs alongside jack and RCA master outs; some classic pitch bend buttons (a la CDJs); very long throw pitch controls; a Kensington lock fitting; and interestingly, four sample trigger buttons with an independent volume away from the cue pads (better to have them separate for mobile DJs, for triggering idents etc).

The controller comes with Serato DJ Intro software, with a half price voucher code for upgrading to the full version, something of course that any pro DJ would want to do. This presumably allows Denon DJ to keep the price point low initially, and kind of makes sense as many DJs would already own Serato DJ, so paying for it again in the price of a controller is an unnecessary hit.

As ever, Serato makes installing and using the software easy (the upgrading is in-app, too), so the only extra hoop to jump through is installing a driver if you’re using Windows as opposed to Mac. Once installed, plugging in the controller in is the last step, and everything “just works” – no extra settings required. Plug in your headphones, speakers, mic, and you’re ready to go.

The MC4000 is a joy to use – if what you’re looking for is a pro two-channel controller for mobile use, that is. It lacks four software channels, and also lacks “controllerist” features like slicer and a full “slip” mode (but see later to see how this idea has nonetheless been implemented partially); plus, you don’t get on-jog fancy lights or stuff like that. Truth is that Denon DJ is gambling that many DJs don’t want these distractions, and for what it’s worth we think the company is on the money here.

The two banks of eight pads underneath the jogwheels aren’t really what they seem, as the lower four pads are transport, sync and shift controls, and only the upper four control any type of performance features. The features they control are all eight cues (split over two “modes” – you access modes by holding down the “pad mode” button and pressing one of the four upper pads), a cue loop mode, and a loop roll. It’s this loop roll that has a “slip” functionality, because when you select it and perform a loop roll using the pads (the rolled amount doubles from left to right on each pad), as soon as you stop, the track carries on playing from where it left off. This covers off the main use of “slip” out there in the real world, so the absence of further Slip functionality isn’t a huge blow by any means.

Looping itself is handled by four buttons above each jog. “Auto” simply enables a loop at the length the current loop is set to in software, so you could leave it at four beats, four bars or eight bars, for instance, and engage with one button (holding Shift and pressing the Auto button always engages a four-beat loop no matter what the software loop length is set to). There are loop half and double buttons, and a Reloop button for immediately jumping back to the last-used loop.

There’s also manual loop in and out, and you can adjust the exact points using the jogwheels (good for looping non-electronic beats for beatmixing). The FX are totally standard Serato, meaning three FX pots, on / off buttons, and “Shift to select”, and there’s the usual Beats knob for FX cycle length, with a Tap button for manually entering this. A Panel function lets you switch on and off Serato’s extra panels like the FX, sampler etc.

Of course, each channel has manual gains, and there is also the expected three-band EQ, plus a slightly larger Filter knob for each channel, too. The channel faders are reassuringly resistant and smooth, and while this mixer isn’t primarily designed for scratching (all crossfader adjustments are in software), the crossfader is nonetheless nice and loose (we have a separate scratch video for you below).

There’s a key lock on / off button, which doubles as a pitch fader range control with Shift, and you can switch Vinyl mode on or off to cycle between the jogwheels being “nudge” all the time, or “nudge” on the edge and “scratch” on the top. Again, pretty standard stuff.

The library section is simple but well implemented, with a sure, stepped rotary encode for scrolling, and deck load buttons, plus a nice preparation section so you can open and add to a prep window without resorting to computer keyboard.

While there are no separate master and cue VU meters, the ones that are there work intelligently, letting you monitor both the master out and the individual cues, but it’s quite confusingly done, and I’d like to see this improved in a firmware upgrade down the line, unless I’m missing something obvious (it has been known, to be fair…). Separate Master and Booth output volumes are provided, and there’s also an Aux In so you can plug in a backup source should your laptop crash, for instance. The Aux In is routed straight to output, with a single volume control (ie not through software).

The mic channels are 1/4″ jack and combo (XLR & 1/4″ jack), and nice and versatile, although I’d rather have seen reverb than echo as the in-built Mic effect, as it all gets a bit gangster with the echo up high! I guess the echo effect turned down low (there’s a knob on the front panel for this) would pass for a bit of reverb, at a push. One nice Mic function is a “Post” option, which feeds the mic to the main speakers but not to the booth, helping you to avoid feedback – again, a typically thoughtful feature for the working DJ.

The sound quality is excellent, and a step up from the 16-bit audio interface in previous controllers from Denon DJ to a 24-bit one (44.1 & 48 kHz, not that this is a particularly decisive indicator of how good a controller will sound). However, in this case, we found the DENON DJ MC4000 clear, loud and throughly pro-sounding.

Wednesday, August 9, 2017

Is their sexual behavior leading to difficulties?

Sex is not a comfortable topic for lots of people, although talk about it's become more relaxed and open. Individuals can talk openly about their sexual anorexia experiences and special taste, but what stays taboo are the sexual anorexia issues of individuals. Men find talking with their physicians about erectile dysfunction debatable, so it is not surprising that confronting someone else about their possible sex addiction therapist could be even harder and awkward.

Many addicts decide to seek support from a certified professional, an expert in the area. But, sex addiction is probably a subject most comfortably discussed among household, closes spouses and friends. For the moment let's address the issue from the buddy and family point of view.
sexual anorexia

Here are some signals a person you know might have a sexual addiction treatment:

Is their sexual behavior leading to difficulties?

Is pregnancy disturbs a common thing for them? Have they captured or transmitted an STD? Being careless about sexual anorexia, having random sex addiction therapy, or having multiple partners are indications of  sex addiction therapy NY. These behaviors show the individual has placed fulfillment of sexual demands above all other priorities. Are they placing themselves at risk for difficulties as a result of the sexual behavior? porn addiction help in the office creates a risk of being terminated, as does masturbation and viewing pornography while at work. Even if this is done off site during a lunch hour, all these activities reveal a lack of management and the inability to separate appropriate and inappropriate behaviors.

A few other issues less tangible, and not as easy to view, are ones involving how much time an individual spends on gender. Oftentimes, the addict will cancel plans to go outside or see, preferring to stay in to watch porn or masturbate. Individuals with an addiction to pornography will spend inordinate amounts of time watching movies and movies, excluding family and friends. Have they given up hobbies they once enjoyed? Stopped going out on weekends? Maybe you used to speak to them often and they haven't been as available lately?

What may be more visible are their intimate relationships. Do they bounce from 1 person to another in rapid succession? Are you currently having a series of "one-night stands? While there is no definitive amount of time an individual should devote to sex addiction therapy NYC, or a way to quantify how much pornography addiction help is "regular," if somebody you know seems like he or she is just in a relationship for the sex, and have been defeated in forming a real bond, that could be a sign of addiction.

Keep in mind one can be "hooked on love." The act of seduction and the rush of brain compounds produced when a connection is in its early stages can form a sex addiction treatment NYC. While men and women can suffer this, female sex addicts are more likely to show this behavior. It might not involve real sex, but a man who's continually starting new relationships (sometimes before the preceding one ends) or flirts too might be showing signs of sex addiction treatment NY.

Monday, July 10, 2017

DIY Roofing Projects


One common error made by those looking for the adventure of installing sidewalk violation in "do-it-yourself " fashion, would be to underestimate the total amount of time that it will take to complete a cement sidewalk repair. If you are performing a project yourself, chances are you're recruiting family and friends to assist you. When you and the one's people working alongside you aren't utilized to working outside in sunlight, then they can quickly tire and create your project twice as long as suggested. Also, if you do not have specialized concrete sidewalk repair, and rather use common household tools such as hammers and horizontal nose shovels, concrete sidewalk tear off can take more than anticipated and become a tiny trial.
cement sidewalk repair

Underestimating the amount of time cement sidewalk project will take can develop into a severe issue, especially if the weather forecast changes or if you're forced to depart from your NYC sidewalk violations done for a couple of days while you return to work or other commitments. I have seen more than 1 house flood, to the stage they had to replace sheetrock, carpeting, and furniture because they had been doing the job themselves. The wind blew off their covering, and also so the brick pointing contractors wasn't coated at the time, as an unexpected downpour transferred through.

It is hard to trap most brickwork pointing contractors because one tarp will not pay for the entire exposed place. If you blend tarps to cover the exposed brick pointing Bronx, then it's vitally important to overlap the tarps such that water won't funnel under tarps and to the living quarters and lead to interior damage. When tarping a brick pointing NYC, you also need to go around the water heater and furnace exhaust pipes, as well as chimneys and toaster, etc.. Many times, the wind will blow a tarp off brick masonry contractor in a storm leaving your home vulnerable to the elements.

To help prevent this, use battens (1x2 timber) and 8 cent nails throughout the subject of the tarp. It is always wisest to tear off just what it is possible to secure properly by that day with underlayment correctly installed around all waterproofing Bronx penetrations. Do not neglect to check fine weather forecasts, for example,, during the job, viewing satellite images of weather. A change in the weather may spell disaster for you and your residence.


Another common DIY roof repair NYC obstacle is a lack of experience. Your family and friend's finest intentions in assisting you on your job will not compensate for inexperience. There are certain regions of a roof repair Bronx NY that needs to be set up in a particular manner and order, such as ice shields (following drip edge) in eaves, valleys, and penetrations. This is why it is a good idea to have at least one experienced roof repair Bronx when you put on roofing contractors Bronx NY.

It's very important to put in a suitable ice shield in your roofing Bronx, particularly in areas with significant snow. It's essential to get this second step from moisture penetration and leaks. An ice shield will guard your home as ice dams up in the sidewalks and sidewalks and from walls. This roofing Bronx NY procedure ought to be carried out by skilled roofers Bronx to make sure your house is protected.

Also, bear in mind that inexperienced roofers Bronx can actually damage your shingles. Should they move throughout your roofing in a manner that scuffs the shingles using their shoes or gear, they can eliminate granules from the shingles. These granules protect the asphalt shingle. Without them, the sun can wear out the vulnerable asphalt where the granules are missing. These scenarios can be expensive and are easily avoided by utilizing experienced assistance.


When planning a DIY roofing Bronx NY project, make certain to take into account the part of safety. Make certain you are using a sturdy ladder with no damage. If you're on a steep roofing contractors Bronx NY, then you will need harnesses, safety nets and/or guardrails to avoid any falls. About 8 roofers die annually in the US due to drops, and a lot more are hurt.

Also, be aware of power lines near your roof. Maintain the ladder away from these energy lines, and also be mindful of these as you're carrying any metallic roofing materials. Electricity was proven to arc or leap from such lines for many feet when precautions aren't met.

Besides security in the roof, be certain you're aware of people, vehicles, and animals on the floor that may be damaged by falling things. It is not worth someone getting injured to skip over these safety procedures.

Monday, June 12, 2017

Affordable SEO Services For Small Business

Being a small business operator, developing a site is the mere area of the procedure for getting the company recognized online. Affordable local SEO services are certainly a key part of the problem, and websites that obtain the best rankings from search engines, normally have a tendency to get the many natural traffic as well.
affordable seo services for small business

Typically, however, the small company does not possess the time and budget to focus on promotion concerns, and they fairly decide to count on local SEO agencies to do the task for them. This does not imply that they keep everything within the fingers of the third party, as there has to be certain checks and amounts in place to make sure that they get value for money. The following fundamentals ought to be considered when getting affordable SEO services for small business.

1 - look for the most effective search engine marketing firms for small company

These service providers will have the knowledge and assurance of operating in a market area. They'll be more comfortable with employing legitimate white hat local SEO NYC methodologies to setup or renovate a website. One of many practices they'd employ is the utilization of many short posts pertaining to the same matter around your company, in place of choosing one extensive report. Very long pages obtain a lower weighting than smaller types by the search engines, and lots of people will surely not read the whole matter if it will take a couple of displays to do so.

2 - Improve your site to boost your visitor experience

This really is an essential concern and merely becomes feasible in the event the website is extremely amusing whilst also ready to retain the visitor attention. You do wish first-time readers and return people to remain on your site for lengthy periods of time. Not just can this extra traffic increase your revenue, but the search engines increase your ranking accordingly.

3 - benefit from header tags.

Search engines make use of the headers to ranking websites. Employ various labels - like H1 or H2 - to emphasize your products and services. Visit rival's websites and view their supply requirements and labels. That allows you to in by themselves New York City SEO companies, including keywords and when you mightn't desire to replicate their methods, this little marketing intelligence gathering can make you believe of additional keywords and things to try.

4 - Writing a blog and commenting on different blogs

So that you can increase your profile within your unique or relevant site's market, you have to be observed as being active within the online community, as this is deemed to be always an excellent Search Engine Marketing method. Blogs can quickly rank searching results, on the situation which they feature fresh information and quality information. The rear links originating from blog posts also perform a very significant function searching engine rankings.

5 - Use videos and also a video sitemap for boosting your rankings.

Make an effort to incorporate release videos of oneself and staff, together with product demonstrations. When you post the movie to your internet site, you must additionally employ keywords in text, after which distribute the URL through Google Webmaster Tools, and also post your movie to various retailers like YouTube.

As stated earlier, small and medium company owners often have budget and time difficulties in regards to internet marketing, consequently choose for Google best local SEO companies lans for the business, to be able to improve the return on investment. Generally, insist the 5 factors as increased above are within the support offering as these optimization methods have already been which can work equally in prior and existing online marketing strategies.

Thursday, April 20, 2017

10 best gadgets to have on a camping trip

Now that we're in high summer, a camping trip may be on your agenda. Studies have shown that a walk in nature can improve our mental state, reduce stress and revive us, so a little trip outside will do you good.
Sometimes it's nice to just get out and disconnect completely, but most of us take at least one or two gadgets with us. From rugged smartphone cases to protect them to solar chargers to keep the battery full and even a couple new gadgets we thought you might like to have on hand, below are the best gadgets and accessories to take on your camping trip this summer, so you can worry less about battery life and enjoy the great outdoors more.
1. Snow Lizard SLXTREME Smartphone Case

© Snow Lizard

The SLXTREME case is built from thick, dirt-resistant poly-carbonate with rubber grips and it's waterproof up to 6 feet, making it super rugged and letting you wade through creeks without worry. It features a built-in battery that can be recharged by the solar panel on the back of the phone, giving you extra battery time so you can go a little farther off grid. It costs $129.99.
2. Point Source Power VOTO Charger

© Point Source Power

The VOTO charger turns your campstove or BBQ into a power source, featuring a fire-activated fuel cell that you place under the charcoal of your cookstove whenever you cook food. It converts carbon and hydrogen into electricity and generates enough power to charge a combination power pack for charging your devices and an LED light unit which provides 30 hours of light when fully charged. The handle for the VOTO is about $17 (USD), and the fuel cell costs about $7.
3. Earl Tablet

© Sqigle, Inc.

When it comes to GPS and other backpacking gadgets, not many can do what your smartphone can't, but a big exception is the Earl tablet. Built using the Android 4.1 operating system, it features a low energy E-Ink screen and GPS that gives you precise location, direction and elevation that can be linked to, giving you access to 300,000 trail maps. It has built-in weather sensors that provide accurate forecasts of changing conditions, even in remote locations. You can view current temperature, humidity and barometric pressure and measure wind speed and direction using the built-in micro anemometer and compass. For safety, Earl also includes radio communication technology that connects to analog and digital radio frequencies up to 20 miles away. You can send secure text or voice messages via Walkie-Talkie or even transmit weather, location, and route information. Finally, it has an AM/FM/SW/LW radio tuner for listening to music or NOAA's weather channels. It also comes packed with trail guides. It has solar-panel charging, is waterproof up to three feet and is glove-friendly for when it's too cold to touch the screen with bare hands. It currently retails for $299.
4. Wenger Solar Charger

© Wenger

There are lots of charging options for when you're in the great outdoors these days, but one of the simplest and lightest is still a good solar charger. This charger from Wenger, the maker of the Swiss Army Knife, can be rolled up for carrying or laid flat for attaching to tents or backpacks. It features polycrystalline solar panels and lithium-ion batteries connected by USB and it has a five-pronged USB cable that lets you charge up to four gadgets at once. It comes in three sizes ranging from $180 to $340, with all having the option of adding a 3-watt LED light to make it a solar-powered flashlight.
5. BioLite CampStove

© BioLite

If you keep up with what's new in camping gear, it will be no surprise to see the BioLite stove here, but it must be included because it really has been revolutionary. The campstove uses twigs, pine cones or other biomass you find on the trail for cooking instead of fuel, making it a cleaner and lighter way to cook on your camping trips without the need to lug fuel canisters. The heat generated from cooking is then converted into electricity for charging your gadgets or lights. It retails for $129.95.
6. Eton Scorpion

© Eton

If you need to simplify and want to have a gadget on hand that takes on many tasks at once, the Scorpion from Eton is a great choice. The solar-powered and hand-crank equipped AM/FM/NOAA weather band digital radio and LED flashlight combo can also act as a charger for your phone or other gadgets. It's splashproof and can clip onto your backpack with a caribiner. As a bonus, the clip also works as a bottle opener. All this goes for $49.99.
7. Higear Wind Up Headlight

© Higear

This headlight by Higear is great one to have on hand when you need a lightweight and hands-free light for hiking, getting around the campsite or inside the tent. No need to worry about having extra batteries on hand since it comes equipped with a hand crank that provides 20 minutes of light with just one minute of cranking. The light can be detached from the headband to be used as a torch light. It has three functions (1 LED / 3 LED / 3 LED Flash) and goes for about $15 USD.
8. Solarmonkey Solar Charger

© Powertraveller

If you need a solar charger that is more rugged and robust, the Solarmonkey charger fits the bill. With a tough water- and shock-resistant clam-shell case, you can feel good about attaching it to your backpack and hitting the trail. Unlike other solar chargers, it includes an internal battery that, when fully charged, can charge a smartphone two to three times. It takes about 8 hours to get a full charge and comes with a variety of adapters for all your gadgets. It retails for $132. Also i can offer you the best portable solar panel Goal Zero Nomad 100
9. PowerPot

© Power Practical

Another entry in the cook-and-charge category is the PowerPot, a lightweight thermoelectric generator that converts heat into DC electrical power. You just add water to the pot and place it on a heat source and it will charge your gadgets. The PowerPot is equipped with a standard USB port and three feet of heavy-duty, flame-resistant wire so it can safely go over the campfire or stove. In addition to charging, it can also run speakers, lights, fans, or other low-power USB appliances. The PowerPot goes for $149.
10. Eco-Made iPhone Amplifier

© eco-made

If you're not hiking far, bringing a set of portable speakers for your smartphone for when you set up camp is no big deal, but if you're getting far away, you want to keep your pack light. The Eco-Made iPhone amplifier is a flat-pack folded cardboard amplifier that stows neatly in your pocket or backpack and then can be popped up to pump up the sound of your music in your tent. It won't be enough for a party, but for some tunes around the campfire, it's an easy and lightweight solution.

Thursday, March 9, 2017

The Beginner's Guide to Small Business Marketing Online

According to Forbes, 80-90% of consumers research purchases online before buying.

Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success.

Trellis reports that over 90% of people searching online will not go past the first page of results on Google. To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. For local businesses, it's equally as important to have essential and updated information readily available for potential clients.

If you're a small business owner with little experience in online marketing, this might all sound like a foreign language to you. Have no fear -- we'll go through what all these words mean, and why you should care about them!

In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business.

We are going to answer the following questions and provide marketing tips about promoting your small business:
How can I make a website? How can I make a website without a developer?
Why isn't my website appearing in Google?
Why is my competitor above me in Google?
What is blogging?
Why does blogging matter?
Why do I need social media accounts?
How do I get more traffic to my website?

The Core Elements of Small Business Marketing

If you haven't officially started your business, check out this comprehensive guide for how to start a business. It outlines everything you need to become an officially established small business, including tax and licensing information, and all the other resources you'll need to get up and running.

If you've already officially launched your small business, here are the most important things you'll need to begin leveraging inbound marketing and acquiring new customers from organic search:
Email tool
Conversion tool
Social media accounts


Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

If you've never made a website before and aren't entirely comfortable with the technical elements, there are a variety of free tools and services to help you get started. When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site.

Do-It-Yourself Tools

If you're a fairly tech-savvy small business owner, you'll probably want to build your own website. If you choose to do this, you can use a CMS (content management system) to do so.

Most CMSs offer pre-made templates for your site that you can get for free or purchase, then customize to your brand (we'll get to branding later). There are a handful of inexpensive and even free options for various skill levels -- from beginner all the way to advanced.

Once you've created your website, most CMS platforms offer plugins to help you optimize your content for search (look for SEO plugins). This will help you rank better in Google -- which we'll discuss more in depth in a bit.

Freelancers and Agencies

If you aren't on the technical side and want a website built for your small business, you can use a freelancer or a marketing agency that specializes in web design. This is a great option for businesses that already have a website but need it to be updated and revamped for SEO (search engine optimization) to help improve your Google ranking.

To find a freelancer or marketing consultant in your area, you can use Upwork (filtering by design/creative) or Freelancer. To find a marketing agency, try looking through HubSpot's Agency Partner directory. All HubSpot Partners are SEO experts and will help you rank in search engines and be found online.

Speaking of SEO and Google rank, what's that all about?

Google Ranking and SEO

If you already have a business, have you ever searched for yourself or your product/service online? If so, did you think, "Why isn't my website showing up on Google?" If so, you probably thought, "How do I rank on Google?" or "How can I improve my Google ranking?"

There are a lot of factors that play into why a certain site or page appears in the top spots on the Google (or other search engine) search engine results page (SERP). Backlinko reports some of Google's top factors, which include having relevant keywords (and their placement on your site), the length of your content, having high-quality content, how fast your page loads, how often you post content, and more.

When it all boils down, Google essentially tries to find the best piece of content to present to the person searching. For example, if I'm searching for the best salon in Newport, Rhode Island, it wouldn't be helpful for me to find a web page of a salon that has closed down and is located in Newport, Kentucky. It would, however, be helpful for me to find a salon in my area with great Yelp reviews, an easy-to-navigate website, and contact information readily available. Google always wants to surface the most relevant, highest-quality piece of content.

To rank higher on Google, you can leverage the power of SEO, or search engine optimization. To start learning everything there is to know about this powerhouse marketing tactic, check out The Ultimate Guide to SEO in 2017.

What is SEO? Well, first off, it's simpler than you might be thinking. HubSpot explains it as "techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo." In other words, it's the basic concept of structuring your website and blog posts to be in the best shape for appearing first on search engines.

SEO strategy usually consists of a few things. These include buyer persona research, keyword research, and on-page SEO research. These three areas can help you learn how your target market is searching online, and position your business to get discovered by the right people.

By learning more about your target customer through buyer persona, you can better figure out what types of things they may be searching for so you can include those terms on your website.

Keyword research is an extension of buyer persona research. You can use the personas you've created to search for the best keywords for your brand, then use a tool like KW Finder to find related keywords for your target audience.

Finally, you can do some on-page SEO research and optimization. This is where you put those keywords in the correct places on your website -- like in the meta-description, page titles, and H1 tags.